To ensure that Sofitel Luxury Hotels is well positioned among wholesale distributors and are readily bookable, the company recently held its first 'Sofitel Sales Mission 2012' presentation workshop at Sofitel Mumbai BKC.
The primary objective of the mission was to showcase their hotel offerings to the travel trade in India. For the same, sales representatives from Sofitel Sukhmvit, Sofitel Krabi, Sofitel So Bangkok, Sofitel Dubai Jumeriah Beach, Sofitel Mauritius and Sofitel Cambodia were present.
About the company's expansion plans for the India market, Anthony Slewka-Armfelt, regional director of sales, Sofitel South East Asia and India, director of sales and marketing, Sofitel Bangkok Sukhmvit said that the company is definitely looking at expanding the brand in India. Its basic strategy is to ensure that it has a Sofitel in all primary cities in Asia-Pacific.
In India, for example, this would mean New Delhi, which would be a logical priority as would be some additional locations.